LKAB’s brand identity typeface is DIN Next for LKAB, a timeless Sans Serif. With its open, dynamic shapes it creates a clear look that works well with our logo. The typeface is used in all printed external communications and where possible also in internal communications.
For regular correspondence such as letters and PowerPoint presentations we use Arial, which is a system typeface. Arial must never be used for professionally printed market communications.
To make long texts such as reports easier to read, Times may be used. Times is also a system typeface. Times must never be used for professionally printed market communications.